Press release
Velodyne Lidar Joins ITS America to Advance Intelligent Transportation Systems
Aug 28, 2020 | By Velodyne Lidar

Velodyne Supports Education and Advocacy on How Lidar Can Help Improve Transportation Safety and Efficiency

SAN JOSE, Calif. (August 28 2020) ‚Äď Velodyne Lidar, Inc. today announced it has joined the Intelligent Transportation Society of America (ITS America) to promote the benefits of autonomous vehicles and intelligent transportation infrastructure. Velodyne is the first lidar technology company to become part of this influential group. ITS America members are at the forefront of driving progress in autonomous vehicles and smart city solutions to help save lives, improve mobility and promote sustainability.

Velodyne Lidar provides smart, powerful lidar solutions for autonomous vehicles, driver assistance, intelligent transportation systems and more.
Velodyne Lidar provides smart, powerful lidar solutions for autonomous vehicles, driver assistance, intelligent transportation systems and more.

Velodyne’s lidar sensors can be used in a variety of Intelligent Transportation Systems to measure and monitor conditions in areas such as pedestrian safety, vehicle traffic and parking space management, and more. They can collect reliable, detailed traffic data about road users, including vehicles, pedestrians and bicyclists, while preserving anonymity. Velodyne’s lidar sensors do not identify individuals’ facial characteristics, a growing requirement for civic applications. In addition to transportation systems, Velodyne’s lidar sensors have a strong presence in autonomous vehicles and advanced driver assistance systems (ADAS).

Velodyne has a long-standing commitment to fostering understanding of the safety and mobility benefits of autonomous vehicles and intelligent infrastructure to consumer, business, government, public safety and community audiences. These efforts include Velodyne’s World Safety Summit on Autonomous Technology. The event has sparked collaborative work to advance solutions for rolling out autonomy and ADAS with the goal of improving safety on the roadways. Velodyne also partners with Mothers Against Drunk Driving (MADD) on public education about improving safety on roadways.

Velodyne Alpha Prime‚ĄĘ, utilizing Velodyne‚Äôs patented surround view technology, provides a world-class combination of field-of-view, range and image quality.

Velodyne’s lidar sensors are used in a rich ecosystem of customers and applications, which is highlighted in the Automated with Velodyne program. Partners in the program provide solutions for smart city, infrastructure, autonomous vehicles and more. Within the program, Velodyne is working to advance research in transportation infrastructure, partnering with University of Nevada, Reno. The university’s Nevada Center for Applied Research, working in conjunction with the Nevada DOT and Nevada Governor’s Office of Economic Development, is using Velodyne’s sensors in its Intelligent Mobility initiative. Velodyne is also partnering with automotive OEMs, and robotaxi and autonomous shuttle companies to enable safe and efficient transportation options for cities. For instance, Voyage has built the technology and services to bring autonomous transportation to those who need it, beginning in retirement communities.

‚ÄúLidar is a foundational technology that will help drive intelligent mobility in smart city applications and in vehicles on our roadways,‚ÄĚ said Shailen Bhatt, President & CEO, ITS America. ‚ÄúVelodyne has demonstrated a strong commitment and great skills in advancing public knowledge about lidar and how autonomous technology can greatly improve transportation. We welcome their contributions in helping ITS America promote intelligent transportation technologies.‚ÄĚ

‚ÄúVelodyne Lidar is strongly aligned with the ITS America mission to improve mobility, advance safety on the roadways, and increase efficiency in our communities,‚ÄĚ said Sally Frykman, VP of Communications, Velodyne Lidar. ‚ÄúWe envision companies and government organizations will use Velodyne‚Äôs lidar sensors to enable a new generation of smart infrastructure through data collection and the deployment of autonomous vehicles.

About Velodyne Lidar

Velodyne provides smart, powerful lidar solutions for autonomy and driver assistance. Headquartered in San Jose, Calif., Velodyne is known worldwide for its portfolio of breakthrough lidar sensor technologies. Velodyne‚Äôs founder, David Hall, invented real-time surround view lidar systems in 2005 as part of Velodyne Acoustics. Mr. Hall‚Äôs invention revolutionized perception and autonomy for automotive, new mobility, mapping, robotics, and security. Velodyne‚Äôs high-performance product line includes a broad range of sensing solutions, including the cost-effective Puck‚ĄĘ, the versatile Ultra Puck‚ĄĘ, the autonomy-advancing Alpha Prime‚ĄĘ, the ADAS-optimized VELARRAY‚ĄĘ, and the groundbreaking software for driver assistance, Vella‚ĄĘ.

About Velodyne Lidar

Velodyne Lidar (Nasdaq: VLDR, VLDRW) ushered in a new era of autonomous technology with the invention of real-time surround view lidar sensors. Velodyne, a global leader in lidar, is known for its broad portfolio of breakthrough lidar technologies. Velodyne’s revolutionary sensor and software solutions provide flexibility, quality and performance to meet the needs of a wide range of industries, including robotics, industrial, intelligent infrastructure, autonomous vehicles and advanced driver assistance systems (ADAS). Through continuous innovation, Velodyne strives to transform lives and communities by advancing safer mobility for all.

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