Press release
How a “Wild Idea” About LiDAR Transformed the Aerial Mapping Industry
Jan 31, 2018 | By VELODYNE LIDAR

In 2012, Phoenix LiDAR CEO Grayson Omans had the revolutionary idea to mount a Velodyne LiDAR sensor on a UAV—and he transformed the aerial mapping industry in the process

SAN JOSE, Calif.–(BUSINESS WIRE)–“I first approached Velodyne LiDAR in 2012 with the wild idea of putting a LiDAR sensor on a drone,” says Grayson Omans, CEO and co-founder of Phoenix LiDAR. “Back then, these LiDAR sensors were pretty expensive, so it was a novel idea. I had high hopes for the result, but I never imagined that we’d both end up disrupting the aerial mapping industry.”

Combining their Phoenix system with Phoenix software like LiDARMill, clients can generate survey-grade 3D maps of the scanned environment in-house.

The partnership between Velodyne and Phoenix took to the skies only six years ago, but already it has led to some remarkable innovations. Together, the two companies launched the industry’s first commercial UAV LiDAR system, establishing today’s broad use of LiDAR-enabled Unmanned Aerial Vehicles (UAVs).

The Phoenix TerraHawk CW-20 is the first VTOL/fixed-wing UAV LiDAR system on the market, and features a Velodyne HDL-32E LiDAR sensor with other Phoenix hardware.

The Phoenix AL2 was the first commercial UAV LiDAR system on the market, and a direct result of the collaboration between Phoenix and Velodyne, which began in 2012.

Phoenix, which builds custom LiDAR systems by integrating various sensors, GNSS relative position receivers, Unmanned Aerial Vehicles (UAVs) and more, went on to launch the industry’s first vertical take-off and landing (VTOL) fixed-wing UAV LiDAR system, the TerraHawk CW-20. For this innovation, Phoenix again chose a Velodyne LiDAR sensor. The TerraHawk allows surveyors to take advantage of the speed and stability of a fixed-wing UAV, while using VTOL to protect equipment in remote environments with no runway access.

“Our goal at Phoenix is to make drone LiDAR mapping easier and more affordable to any organization,” Omans adds. “We do a lot of research before we integrate a component into our LiDAR systems, and Velodyne has consistently offered a great balance between high power and affordability.”

One cost-saving innovation includes Phoenix’s real-time 3D point cloud visualizer, which helps surveyors confirm data quality in real time to avoid errors, and to make flight adjustments while still in the field. Another “first” is their cloud LiDAR post-processing platform, LiDARMill, which significantly reduces the complexity and expense of post-processing by allowing users to upload raw mapping data and to download processed data files in the industry-standard LAS format.

These accomplishments have established UAV LiDAR as a key resource for the aerial mapping and surveying industry, with Phoenix and Velodyne delivering a host of industry firsts. Customers the world over are able to leverage Phoenix’s systems to easily and inexpensively collect detailed 3D topographic information for a wide range of commercial and research applications, like mapping power line corridors, monitoring infrastructure, conducting ground surveys beneath dense vegetation, and more.

Phoenix technology helps organizations like the Colorado DOT to inspect transportation infrastructure, and companies like CSX to detect shifts in rail systems. UAV service companies, like North Dakota-based SkySkopes, perform a variety of industrial drone inspections, adding LiDAR to their offerings last year.

“Phoenix enables professional drone service providers like SkySkopes to expand our offerings,” says Matt Dunlevy, CEO of SkySkopes. “Our clients have a lot of unique needs, and we can now combine our tools with our Phoenix system to increase the range and quality of our data products.”

Meanwhile, Velodyne LiDAR is matching the furious pace of innovation, introducing products designed for the UAV industry that are smaller, lighter, and more powerful. These include the VLP-16 Puck, which delivers 16 laser channels and 100 meters of range in a small form factor, as well as the VLP-16 Puck LITE, which further reduces payload by weighing in at under 600 grams. Furthermore, Velodyne recently announced a 50 percent cost reduction for its VLP-16 Puck that will make the company’s most popular LiDAR sensor even more accessible.

“Phoenix LiDAR’s innovative spirit was instrumental to Velodyne’s entry into the UAV LiDAR market,” says Mike Jellen, President of Velodyne LiDAR. “We have since gone on to produce products specific to this space to ensure our continued leadership. Our close relationship with Phoenix LiDAR is a point of pride here at Velodyne. Together, we look forward to future innovation, as our two companies continue to transform the aerial mapping industry.”

Next week, Phoenix LiDAR will meet with industry leaders and members of the LiDAR community at the International LiDAR Mapping Forum (ILMF) in Denver, Colorado. The company will present Phoenix hardware systems and 3D data sets, and also the Phoenix Software Suite, which automates the more complex aspects of LiDAR mapping, from flight plan to acquisition to post-processing, enabling companies to streamline their LiDAR workflows and to expand their endeavors.

Fueled by applications across verticals, the development of drone and laser technologies will continue at a rapid pace. To capitalize on this forward progress, industry leaders increasingly rely on their own experience and vision along with mutually beneficial partnerships. If the history of collaboration between Phoenix and Velodyne is any indication, both teams look forward to maintaining their lead in developing their respective technologies.

About Phoenix LiDAR

Phoenix LiDAR Systems is an industry leader in building customizable, survey-grade UAV LiDAR mapping and photogrammetry systems. To help clients scale their LiDAR mapping operations, the Phoenix Software Suite streamlines the more complex aspects of LiDAR mapping, from flight planning to acquisition to post-processing, enabling clients to collect detailed, 3D topographic information for a wide range of commercial and research applications, including infrastructure monitoring, utility mapping, forestry, mining, and more. For more information, visit


Phoenix LiDAR
Vu Mark Nguyen
Director of Marketing
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Velodyne LiDAR
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Communications Director
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About Velodyne Lidar

Velodyne Lidar (Nasdaq: VLDR, VLDRW) ushered in a new era of autonomous technology with the invention of real-time surround view lidar sensors. Velodyne, a global leader in lidar, is known for its broad portfolio of breakthrough lidar technologies. Velodyne’s revolutionary sensor and software solutions provide flexibility, quality and performance to meet the needs of a wide range of industries, including robotics, industrial, intelligent infrastructure, autonomous vehicles and advanced driver assistance systems (ADAS). Through continuous innovation, Velodyne strives to transform lives and communities by advancing safer mobility for all.

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