Wards Intelligence Interviews Marta Hall

marta hall

Lidar technology is fundamental to vehicle autonomy, safety, and advanced driver assistance systems (ADAS).

David E. Zoia, Editorial Director at WardsAuto, wrote about Velodyne’s latest lidar products and their applications in the Wards Intelligence story “Velodyne Says Nearing Mass Production of Forward-Facing Lidar.”

In looking at Velodyne and its lidar products, Zoia wrote, how the company “continues advancing the technology even as it keeps an eye on the rest of the field in its rearview mirror.”

Zoia spoke with Marta Thoma Hall, President & CBDO of Velodyne Lidar, who reviewed the state of lidar technology, mass production of Velodyne sensors, lidar’s role in improving vehicle safety and more.

velodyne lidar product family

In discussing safety, Hall noted, “What we want to do with our ADAS system is to cut down on 90% of accidents, which are caused by front-facing accidents. This will actually save lives. This will not be a comfort or convenience feature. We plan for it to be a safety system.”

Keep an eye on how lidar addresses the stringent safety requirements for vehicle autonomy and ADAS. To read the complete story, please go to (subscription required): https://subscribers.wardsintelligence.com/technology/velodyne-says-nearing-mass-production-forward-facing-lidar

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For Velodyne Lidar products click HERE

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