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Wards Intelligence Interviews Marta Hall
Jun 18, 2019 | By Velodyne Lidar

Lidar technology is fundamental to vehicle autonomy, safety, and advanced driver assistance systems (ADAS).

David E. Zoia, Editorial Director at WardsAuto, wrote about Velodyne’s latest lidar products and their applications in the Wards Intelligence story “Velodyne Says Nearing Mass Production of Forward-Facing Lidar.”

In looking at Velodyne and its lidar products, Zoia wrote, how the company “continues advancing the technology even as it keeps an eye on the rest of the field in its rearview mirror.”

Zoia spoke with Marta Thoma Hall, President & CBDO of Velodyne Lidar, who reviewed the state of lidar technology, mass production of Velodyne sensors, lidar’s role in improving vehicle safety and more.

In discussing safety, Hall noted, “What we want to do with our ADAS system is to cut down on 90% of accidents, which are caused by front-facing accidents. This will actually save lives. This will not be a comfort or convenience feature. We plan for it to be a safety system.”

Keep an eye on how lidar addresses the stringent safety requirements for vehicle autonomy and ADAS. To read the complete story, please go to (subscription required):

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About Velodyne Lidar

Velodyne provides smart, powerful lidar solutions for autonomy and driver assistance. Headquartered in San Jose, Calif., Velodyne is known worldwide for its portfolio of breakthrough lidar sensor technologies. Velodyne’s Founder, David Hall, invented real-time surround view lidar systems in 2005 as part of Velodyne Acoustics. Mr. Hall’s invention revolutionized perception and autonomy for automotive, new mobility, mapping, robotics, and security. Velodyne’s high-performance product line includes a broad range of sensing solutions, including the cost-effective Puck™, the versatile Ultra Puck™, the autonomy-advancing Alpha Prime™, the ADAS-optimized Velarray™ and the groundbreaking software for driver assistance, Vella™.

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