Media Coverage
Velodyne CMO Looks at Lidar in Traffic Management in Telematics Wire Magazine
Jul 15, 2022 | By Velodyne Lidar

Governments around the world see traffic management as an important tool in creating safer and more sustainable communities.

Telematic Wire July 2022 article by Sally Frykman looking at lidar for intelligent infrastructure

Sally Frykman, CMO at Velodyne Lidar, authored a Telematics Wire article that explores how advanced traffic analysis tools need to leverage modern, smart technology – such as lidar – in order to create intelligent infrastructure, which will in turn increase efficiency and sustainability and save lives.

In the article, Sally notes:

“Lidar is a technology that can enhance traffic management systems by creating an accurate real-time 3D representation of roadways for multimodal analysis to design and implement solutions that address infrastructure challenges.”

The expert commentary shares an example of a lidar-based traffic management application: Velodyne’s Intelligent Infrastructure Solution (IIS), a full-stack hardware plus software system. It explains how IIS combines our lidar sensors and AI software from Bluecity to provide a modern approach to monitor traffic networks. The system is a “turnkey solution for traffic operations, transport planning and safety improvements.”

The article details how “the world is headed to a collaborative environment between infrastructure and road users.”  It reviews how IIS supports “V2X communication that provides connected vehicles and autonomous vehicles with reliable multimodal traffic data. The solution converts that data into insights which vehicles can use in daily activities. Smart infrastructure integrated with connected and autonomous vehicles have the potential to deliver major improvements in roadway efficiency and safety.”

Sally closes the article discussing how lidar is viewed as a critical component to building smart, modern traffic management that can create a world where traffic accidents are rare, driving is a positive experience and carbon emissions are reduced. Click here to read the article in full article.

About Velodyne Lidar

Velodyne Lidar (Nasdaq: VLDR, VLDRW) ushered in a new era of autonomous technology with the invention of real-time surround view lidar sensors. Velodyne, a global leader in lidar, is known for its broad portfolio of breakthrough lidar technologies. Velodyne’s revolutionary sensor and software solutions provide flexibility, quality and performance to meet the needs of a wide range of industries, including robotics, industrial, intelligent infrastructure, autonomous vehicles and advanced driver assistance systems (ADAS). Through continuous innovation, Velodyne strives to transform lives and communities by advancing safer mobility for all.

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