Marta Thoma Hall is President and Chief Marketing Officer (CMO) at Velodyne Lidar. Marta was President of Velodyne Acoustics starting in 2008, when the lidar business was in its infancy and just beginning to sell into the 3D mapping market, including to Caterpillar and Google for navigation and autonomy. Marta helped build and manage the lidar business with CEO David Hall as the company grew, from 85 employees to hundreds of employees in multiple locations. Currently, Velodyne sensors have been installed in thousands of vehicles around the world, traveling millions of real-world miles. Velodyne is the industry standard for localization and environmental perception, providing the core technology for dozens of autonomous vehicle programs in over 10 countries.
Marta’s vision is to expand the use of high-quality, low-cost lidar in order to equip every car across the world with lidar sensors. A dramatic improvement in transportation can take place with lidar technology applied to Autonomy and ADAS systems., and there can be a significant reduction in transportation accidents and many pedestrian, bicycle, and car deaths can be prevented, saving lives and property. The Velodyne team is working to reduce the cost of the lidar so it will be affordable for every vehicle.
Before working at Velodyne Lidar, Marta managed an art and construction business, installing art installations for cities nationwide. She brings problem solving and creative thinking to Velodyne. In the business journals such as the Harvard Business Review, Strategy + Business, and Inc., reports conclude creatives like CMOs and CBDOs are needed for success, offering vision and strategy. Marta brings vision, creativity, strategy and passion to Velodyne.