COOKIE POLICY

Last updated: October 26, 2021.

Welcome to Velodyne Lidar (“Velodyne”, “we”, “us” or “our”), provider of smart and powerful lidar solutions for autonomous vehicles, driver assistance, delivery solutions, robotics, navigation, mapping and more.

This Cookie Policy explains how Velodyne uses cookies and similar technologies to provide functionality, recognize you when you visit, interact with or use our website https://velodynelidar.com/ (the “Site”), provide online advertising and marketing communications and generally enhance our user’s experience for individuals (“visitors” or “users”) who visit or use our Site.

To the extent that certain information collected may be personal data under applicable privacy or data protection laws and regulations, our Privacy Policy (https://velodynelidar.com/privacy-policy/) will apply in addition to this Cookie Policy.

If you would like to print this Cookie Policy, please click here. https://velodynelidar.com/cookie-policy/

1. What are cookies and other trackers?

Cookies are small text files that are placed on your computer or mobile device (such as smartphones or tablets) when you visit a website or use an online service. Cookies are widely used by organizations (such as Velodyne) in order to make their websites or services work, or to function more efficiently, as well as to provide certain reporting information. For example, cookies are used to “remember” when your computer or mobile device accesses this Site.

There are two types of cookies: session cookies and persistent cookies. Session cookies are stored in temporary memory, not retained after an end-user’s browsing session ends and do not obtain information from the end-user’s device. On the other hand, persistent cookies persist on your device in the browser’s subfolder and are activated again once you visit the site that created the particular cookie and remains for the duration period set within the cookie’s file. Cookies set by the website or service operator are called “first party cookies”. Cookies set by parties other than the website or service operator are called “third party cookies”. Third party cookies typically enable certain third party features or functionality to be provided on or through websites or services (such as advertising, interactive content and analytics). The parties that set these third party cookies can recognize an individual’s computer both when they visit the website or use the service in question and also when they visits certain other websites.

2. Types of Cookies we use

The different types of cookies that we use can be categorized as follows:

2.1 Necessary cookies

These are cookies that are required for the operation of our Site. They are required for technical reasons in order for the Site to operate, as well as to ensure security and other vital functions of our Site. Without these cookies, the Site would not be able to function. Other necessary cookies allow us to provide features or services that you expressly request.

We want you to understand these necessary cookies, and why we use them, but these necessary cookies do not require your consent and cannot be switched off (although in some cases you can change what you expressly request). You can set your browser to block or alert you about these cookies, but some parts of our Site may not work if you block these types of cookies.

2.2 Functional cookies

These cookies are used to provide you with certain functionalities on this Site by recording your choices and settings regarding our Services, managing and maintaining your preferences over time and recognizing you when you return to our Site so that we can offer you a better experience on this Site. For instance, functional cookies help us personalize our content for you, greet you by name and remember your preferences, or set a cookie that stores your preferences regarding cookies on our Site. We think that these cookies will improve your experience when using the Site but are non-essential to its use. As such, you may disable these cookies as set forth below, however please be aware that, without these cookies, certain functionality (like videos) may become unavailable.

2.3 Analytics cookies

These cookies allow us to analyze the Site’s usage and understand how visitors use it. These cookies recognize and collect information pertaining to our Site like the number of visitors, the pages they view, how long they view pages and how they move around our Site. This helps us to improve the way our Site works, for example, by ensuring that visitors are easily finding what they are looking for. If you do not consent to these types of cookies, we will not be able to improve our Site based on information from your visit. Analytics cookies can also help us measure the performance of our content and advertising campaigns in order to help us improve our advertising campaigns and the Site’s content for those who engage with our advertising.

2.4 Advertising cookies

These cookies are used to tailor advertising and content to your interests (“Interest-Based Advertising”), both within and beyond our Site. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. We will use this information to make our Site and the Interest-Based Advertising displayed on it, the marketing messages we send to you, or advertisements we display to you (on our Site or others) more relevant to your interests.

We may also share this information in order to provide Interest-Based Advertising services, such as third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, who serve advertisements on third-party websites. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviours. Information for Interest-Based Advertising (including Personal Data) may be provided to us by you or derived from the usage patterns of particular users on our Site and/or services of third parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave our Site.

Advertising cookies may be set through our Site or by our third party Targeting partners. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own cookies on your device(s). The advertising cookies may be used by those partners to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information, but instead are based on uniquely identifying your browser and Internet device. If you do not consent to these types of cookies, you will experience less targeted advertising (but not less advertising overall).  

3. Cookies we serve

3.1 Necessary Cookies

NameCategoryDescriptionPersistent / SessionDuration
wp-settings-time-XFirst partyWordPress sets this cookie to customize the view of the admin interface and site interface.Persistent1 year
wordpress_sec_First partyThis is a WP Admin logged in cookie which is created dynamically.SessionSession
wordpress_test_cookieFirst partyWordPress sets a test cookie for every visitor to check if the browser accepts cookies.SessionSession
wp-postpass_XXXXFirst partyUsed to maintain session in WordPress if a post is password protected.SessionSession
wordpressuser_XXXXFirst partyWordPress login authentication cookie.SessionSession
wp-settings-First partyWordPress sets this cookie to customize the view of the admin interface and site interface.Persistent1 year
wordpress_XXXXFirst partyWordPress cookie for a logged in user.SessionSession
wordpress_logged_in_XFirst partyWordPress cookie for a logged in user.SessionSession
wordpresspass_XXXXFirst partyUsed to maintain session in WordPress if a post is password protected.SessionSession
DrupalVisitorMobileFirst partyDetermines whether the visitor is originating from a mobile device, and routes the user to a mobile-version if applicable.SessionSession
tidio_state_#_widget_positionFirst partyContains the visual and functionality settings for the chat function on the website.Persistent1 year
tidio_state_#First partyRemembers whether the user has minimized or closed chat-box or pop-up messages on the website.Persistent1 year

3.2 Functional Cookies

NameCategoryDescriptionPersistent / SessionDuration
s_ccFirst partyThe Adobe Site Catalyst cookie determines whether cookies are enabled in the browserSessionSession
bm_svFirst partyAkamai cookie used to optimize site performance and security.SessionSession
ak_bmscFirst partyAkamai cookie used to optimize site performance and securitySession Session
cf_bmFirst partyCloudflare cookie that protects our site form automated bot traffic.Session Session
JSESSIONIDThird partyJSESSIONID is a platform session cookie and is used by sites with JavaServer Pages (JSP). The cookie is used to maintain an anonymous user session by the server.Session Session
yt-player-bandwidthThird partyUsed to determine the optimal video quality based on the visitor’s device and network settings.Persistent1 year
yt-player-headers-readableThird partyUsed to determine the optimal video quality based on the visitor’s device and network settings.Persistent 1 year

3.3 Analytics Cookies

NameCategoryDescriptionPersistent / SessionDuration
testFirst partyAdobe Analytics site tracking.SessionSession
_gaFirst partyThis cookie is installed by Google Universal Analytics. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier and store information anonymously. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

We share the anonymised Google Analytics data with selected third parties to assist us in understanding the effectiveness of our website and our marketing efforts.

Further information on how Google collects and uses data can be found at:
www.google.com/policies/privacy/partners/

You can opt-out of Google supported analytics within the Services by visiting: https://tools.google.com/dlpage/gaoptout.
Persistent2 years
_gidFirst partyThis cookie name is installed by Google Universal Analytics. This cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including number of visitors, the source where they come from, and pages visited in an anonymous format.

See above for information on how Google collects and uses this data, and how to opt-out of Google supported analytics.
Persistent24 hours
_gatFirst partyThis cookie name is installed by Google Universal Analytics. This cookie is used to throttle request rates.

See above for information on how Google collects and uses data, and how to opt-out of Google supported analytics.
Persistent24 hours
_hjAbsolute SessionIn ProgressFirst partyThis cookie is installed by Hotjar and is used to count how many times a website has been visited by different visitors – this is done by assigning the visitor an ID, so the visitor does not get registered twice.

Further information on how Hotjar collects and uses data can be found at:
https://www.hotjar.com/privacy
You may opt-out by visiting:
www.hotjar.com/legal/compliance/opt-out
Persistent24 hours
_hjFirstSeenFirst partyThis cookie is installed by Hotjar and is used to determine if the visitor has visited the website before, or if it is a new visitor on the website.

See above for further information on how Hotjar collects and uses data, and how to opt out.
Persistent24 hours
_hjidFirst partyThis cookie is installed by Hotjar and is used to set a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

See above for further information on how Hotjar collects and uses data, and how to opt out.
Persistent24 hours
_hjIncluded InPageview SampleFirst partyThis cookie is installed by Hotjar and is used to detect whether the user navigation and interactions are included in the website’s data analytics.

See above for further information on how Hotjar collects and uses data, and how to opt out.
Persistent24 hours
_hjIncluded InSession SampleFirst partyThis cookie is installed by Hotjar and is used to register data on visitors’ website-behaviour. This is used for internal analysis and website optimization.

See above for further information on how Hotjar collects and uses data, and how to opt out.
Persistent24 hours
_hjRecording LastActivityFirst partyThis cookie is installed by Hotjar and is used to set a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

See above for further information on how Hotjar collects and uses data, and how to opt out.
SessionSession
_hjViewportIdFirst partyThis cookie is installed by Hotjar and is used to set a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

See above for further information on how Hotjar collects and uses data, and how to opt out.
SessionSession
hjRecording EnabledFirst partyThis cookie is installed by Hotjar and is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange.

See above for further information on how Hotjar collects and uses data, and how to opt out.
SessionSession
yt.innertube::nextIdThird partyThis cookie is installed by YouTube and is used to register a unique ID to keep statistics of what videos from YouTube the user has seen.

Further information on how Google collects and uses data can be found at:
www.google.com/policies/privacy/partners/

You can opt-out of Google supported analytics within the Services by visiting: https://tools.google.com/dlpage/gaoptout.
Persistent1 year
yt.innertube::requestsThird partyThis cookie is installed by YouTube and registers a unique ID to keep statistics of what videos from YouTube the user has seen.

See above for further information on how Google collects and uses data.
Persistent1 year
yt-remote-cast-availableThird partyThis cookie is installed by YouTube and is used to store the user’s video player preferences using embedded YouTube video.

See above for further information on how Google collects and uses data.
Persistent1 year
yt-remote-cast-installedThird partyThis cookie is installed by YouTube and is used to store the user’s video player preferences using embedded YouTube video.

See above for further information on how Google collects and uses data.
Persistent1 year
yt-remote-connected-devicesThird partyThis cookie is installed by YouTube and is used to store the user’s video player preferences using embedded YouTube video.

See above for further information on how Google collects and uses data.
Persistent1 year
yt-remote-device-idThird partyThis cookie is installed by YouTube and is used to store the user’s video player preferences using embedded YouTube video.

See above for further information on how Google collects and uses data.
Persistent1 year
yt-remote-fast-check-periodThird partyThis cookie is installed by YouTube and is used to store the user’s video player preferences using embedded YouTube video.

See above for further information on how Google collects and uses data.
SessionSession
yt-remote-session-appThird partyThis cookie is installed by YouTube and is used to store the user’s video player preferences using embedded YouTube video.

See above for further information on how Google collects and uses data.
SessionSession
yt-remote-session-nameThird partyThis cookie is installed by YouTube and is used to store the user’s video player preferences using embedded YouTube video.

See above for further information on how Google collects and uses data.
SessionSession

3.4 Advertising Cookies

NameCategoryDescriptionPersistent / SessionDuration
dpmThird partyThis cookie is set under the domain demdex.net and is associated with Adobe Audience Manager. It assigns a unique ID to each visiting user that allows third party advertisers to target that user with relevant ads.Persistent6 month
test_cookieThird partyThis cookie is set by doubleclick.net. The purpose is to determine if the users’ browser supports cookies.Persistent14 minutes
everest_session_v2Third partyThis cookie is set under the eversttech.net domain and used to display personalized and relevant ads to the users and measures the efficiency of the ad campaign.SessionSession
everest_g_v2Third partyThis cookie is set under the eversttech.net domain and used to map clicks to other events on the host website.Persistent2 years
VISITOR_INFO1_LIVEThird partyA cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old. More information is available at:
https://www.google.com/policies/privacy
Persistent8 months
YSCThird partyThis cookie is set by the YouTube video service on pages with embedded YouTube video. More information is available on Google’s privacy page above.SessionSession
CONSENTThird partyThis cookie is set by the YouTube video service on pages with embedded YouTube video. More information is available on Google’s privacy page above.Persistent17 years
IDEThird partyUsed by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.Persistent1 year
lpv#Third partyThis cookie is installed by Salesforce and is used in context with behavioural tracking by the website. The cookie registers the user’s behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open.

You can find further information about Pardot Analytics cookies (including on how to opt-out) by visiting Salesforce privacy page:
https://www.salesforce.com/company/privacy/
Persistent1 day
visitor_id#Third partyThis cookie is installed by Salesforcea and is used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP addresses. ABM usually facilitates B2B marketing purposes.

See above for further information on how Salesforce collects and uses data.
Persistent10 years
visitor_id#-hashThird partyThis cookie is installed by Salesforcea and is used to encrypt and contain visitor data. This is necessary for the security of the user data.

See above for further information on how Salesforce collects and uses data.
Persistent10 years

4. Managing cookies and withdrawing consent

We will obtain your opt-in consent to the use of the cookies and other tracking technologies on the Site when you first access the Site and if we introduce any new cookies to the Site, unless they are necessary cookies, in which case your consent is not required. When you visit our Site, a pop up will appear to inform you about our use of such cookies. You can then consent by clicking on “Accept”, or you may refuse cookies (except necessary cookies) by clicking on “Deny”. You may alternatively click on “More” to visit our Consent Management Platform and decide the categories of cookies that you wish to accept, and the cookies you wish to reject.


If you deny cookies, we will not set cookies on your device, except necessary cookies and a cookie to remember that you don’t want any cookies set when you visit the Site.


If you have accepted cookies but want to deny them (withdraw your consent) for the future, you can do so by clicking the gear icon on the bottom left.


You can also disable cookies by changing your browser settings to reject cookies. How to do this will depend on the browser you use. Rejecting cookies will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new cookie in a variety of ways. You can also delete all cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our Site. All modern browsers allow you to change your cookie settings, typically by going to the ‘Options’ or ‘Preferences’ menu of your browser. Use the ‘Help’ option in your browser for more details.

  1. Cookie settings in Internet Explorer
  2. Cookie settings in Firefox
  3. Cookie settings in Chrome
  4. Cookie settings in Safari web and iOS.


If you choose not to use the cookie preference tool, but instead control cookies through browsers, please remember to change your settings in each browser and for each of your devices.


Blocking all cookies will have a negative impact upon the usability of many websites, including ours. If you block cookies, you may not be able to use all the features on our Site.


Some Internet browsers – like Chrome, Edge, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Our Site does not currently process or respond to “DNT” signals. We will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit “All About Do Not Track“.

5. More about cookies

If you would like to learn more about how advertisers use cookies or how to choose not to receive them, please visit http://www.youronlinechoices.eu. You can find further information on managing cookies in most browsers here: http://www.allaboutcookies.org/.

6. Changes to this Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies and related technologies we use or for other operational, legal or regulatory reasons.


Each time you use our Site, the current version of the Cookie Policy will apply. When you use our Site, you should check the date of this Cookie Policy (which appears at the top of this Cookie Policy) and review any changes since the last version. You should review this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

7. Contacting us

If you have any queries in connection with this Cookie Policy, please contact:
Velodyne Lidar USA, Inc.
Tel: (669) 275-2251
Email: [email protected]
5521 Hellyer Ave., San Jose CA 95138,

If you are located in the European Union, you may also contact our EU representative, Velodyne Lidar Europe GmbH at:

Velodyne Lidar Europe GmbH
Phone: +1 520 331-6381
Phone: +49 160 9588 9421
Email: [email protected]

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