Velodyne Remains in the Driver’s Seat, Advancing Lidar Leadership


Velodyne continues to set the pace of the lidar industry by providing the smartest, most powerful solutions for vehicle autonomy and driver assistance. Mike Jellen, Velodyne Lidar’s President and CCO, discussed with Lindsey Brooke from Autonomous Vehicle Engineering, an SAE International publication, how the company “has been steadily growing its engineering, scientific and technical resources” to continue to lead the market in addressing customer needs.

In reviewing customer product demand trends, Jellen said:

“We’re moving fast through a period of intense fleet testing into the initial ramp-ups for true automotive-scale, high-volume production—both for the retail ADAS as well as for on-demand mobility fleets. Most current volume goes into [SAE] Level 4 developments. A significant portion of new-vehicle activity is on ADAS safety systems. We see an opportunity for sustained unit-volume growth occurring 2019 through 2025.”

In the article, Jellen also explored how new Velodyne product developments in the areas of lidar cost, size and power consumption are shaping the next wave of market innovation. Check out the complete article here:

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