Leading The Way


Meet Velodyne's leadership team.

Image provided by Phoenix Aerial Systems

David Hall, Founder & CEO

David Hall, founder and Chief Executive Officer, is the technology visionary behind Velodyne LiDAR, Inc. Hall built his first amplifier at the age of four and has been developing groundbreaking products ever since. In 1983, he introduced a revolutionary technology in subwoofer design, which served as the driving force behind the ULD-18. It incorporated a patented, accelerometer-based High Gain Servo System to control woofer cone movement. The ULD series was the first of many acclaimed subwoofer series over the past 30 years. Hall is equally comfortable writing computer code as he is at working in a machine shop.

Hall has continued his role as visionary, working tirelessly to bring his creative ideas to life. In addition to audio technology, he continues to pioneer the laser imaging space that many of the autonomous vehicles use today. He is currently developing self-stabilizing marine technology.

Hall graduated from Case Western Reserve University with B.S. in engineering. He is the father of three children and still enjoys a love for cycling and motorcycles. Hall continues to hold the world runner-up robot war championship title.

Mike Jellen, President & COO

Mike Jellen, President & Chief Operating Officer of Velodyne LiDAR, Inc. is a seasoned industrial automation executive with extensive global growth and manufacturing experience. As President and COO, Jellen is responsible for overseeing all daily operations of Velodyne.

Jellen has over a twenty year history in robotics software and automation business, which supports his drive for deep understanding of autonomous vehicle customer requirements. With his attention to growth and rigorous business process improvement, Jellen will accelerate Velodyne, from a market leading innovator with recognized customers worldwide, to a sophisticated organization known for industry-leading business practices.

Jellen earned a BSEE in electrical engineering from Marquette University and an MBA from Boston University and specializes in business and engineering executive leadership in the US, EU, China, Japan and Korea. Jellen served most recently as Vice President of Adept Technology, Pleasanton, Calif., a leader in robotics and vision technology. Prior to Adept, Jellen worked 10 years with Danaher Corporation in successive roles of increasing responsibility, including Vice President & General Manager, Vehicle Systems Business in Stockholm, Sweden. As GM, Jellen oversaw a $100 million business with sales, marketing, R&D and operations in the U.S., the European Union and China. Earlier posts within Danaher included Vice President, Asia; Vice President, Strategic Accounts and Controls; and General Manager, Technology Business.

Marta Thoma Hall, President of Business Development

Marta Thoma Hall has previously held the position of President of Velodyne since 2011, now steps into her role as President of New Business Development for LiDAR. She brings a passion for art and design that has been honed over the years through her many celebrated public art installations, solo fine art exhibitions, and awards. As a nationally recognized public artist, her sculptures can be viewed in cities and towns across the country. Hall has managed her own art business for thirty years and her work has taken her to New York, London, South America, and Asia.

In her role at Velodyne, Hall oversees the marketing design and new business development of LiDAR as the company expands into new markets and new territories. She has brought her aesthetic and love of fine art to Velodyne’s celebrated and legendary technology.

Hall graduated from the University of California, Berkeley with a B.A. in fine arts. She learned extensively about economics from her father, who was a Professor of Economics at the University of Tehran.

Qing Lu, CFO

Qing Lu joined Velodyne as Chief Financial Officer where he is responsible for overseeing the finance, accounting, tax, treasury, IT, Admin, and investor relations. He brings more than 20 years of financial, management, and investment banking experience in technology to the company.

Prior to joining Velodyne, Qing served as CFO of Symbio SA, a global R&D as a service company with 1,800 employees in US, Europe and China, which was successfully sold to Bain Capital and its portfolio company early 2015. Earlier, Qing served as CFO for Seven Networks, a mobile SaaS and Cloud Sync company and for LitePoint, a test & measurement company before it was ultimately acquired by Teradyne. He also played a key role as VP Finance and Corporate Controller in taking PortalPlayer, the leading MP3 fabless semiconductor company who supplied to Apple’s iPod, public in NASDAQ in 2004 and later selling it to nVidia.

Qing graduated from University of Southern California where he earned his Master of Accounting degree.

Anand Gopalan, CTO

Anand Gopalan is Velodyne LiDAR’s Chief Technology Officer. In this capacity he is responsible for developing ASIC technology that will power Velodyne’s next generation LIDAR products.

Anand is a seasoned semiconductor executive with experience building and leading world-wide engineering organizations for the development of products in consumer, networking and enterprise domains. He has grown and managed organizations through deep and dynamic business model transitions and successfully delivered on a wide array of high-speed mixed signal, optical and RF products.

Anand comes to Velodyne from Rambus where he was the VP of Engineering responsible for all chip and IP development activities for the Memory and Interfaced Division. In that capacity he was responsible for a global engineering team spread across multiple locations in North America and India that developed a variety of IP and products for Tier 1 ASIC and OEM customers. Prior to Rambus Anand spear-headed world-wide analog/Mixed signal design at Megachips Inc.

Anand holds a BE degree in Electronics from Mumbai University as well as MS and PhD from the Rochester Institute of Technology in Electrical engineering and Microsystems engineering.

Mark Shandley, VP of Operation and Supply Chain Management

Mark Shandley is the Velodyne LiDAR's Vice President of Operations and Supply Chain Management. With over 30 years of experience in Operations and Supply Chain Management field at Fortune 500 and high-tech start-ups; he has effectively led teams and suppliers to deploy the most innovative, cutting edge solutions in Operations and Supply Chain Development. Mark has lived and worked in Asia, Europe and the U.S. with vast experience in hundreds of Consumer Electronics and Sensing Technologies. Mark has served at high-tech companies that include Flextronics, Apple, AMPEX. During his tenure at Flextronics, Mark lived and worked in Hong Kong, China and Malaysia providing leadership, training, and mentoring with local teams. Under Mark’s leadership, Flextronics Consumer Digital Operations grew from $3-5 Billion and improved its Supply Chain metrics in Inventory Holding costs, ITO cost reductions, while provide E2E supply chain solutions for large OEMs in the Printing, Imaging and Consumer Digital products. Through Supplier Managed Inventory Programs and Demand Flow Technology, Mark’s teams were able to achieve a very flexible and highly visible inbound supply chain model. Prior to that Mark served as President and CEO of a North American Based Contract Manufacturer specializing in PC Manufacturing and Wireless LAN devices. Mark was awarded the title of Top 25 Supply Chain Executives of 2009 by Global Supply Chain Magazine and Supply Chain Manager of the Year by Supply Chain Asia in 2011.

Shandley received his Master’s of Education from Colorado Christian University.

Harpuneet Singh, Senior VP of Manufacturing Engineering

Harpuneet Singh, Senior Vice President of Manufacturing Engineering at Velodyne LiDAR, Inc., has almost 30 years of engineering, design, and manufacturing experience, leading both small and large engineering teams in developing new products. At Velodyne LiDAR, Singh is responsible for manufacturability and scalability of LiDAR products.

Singh was previously the Senior Vice President of Design and Manufacturing at photography startup Light and Chief Technology Officer at DigitalOptics Corporation, where he led teams in developing and commercializing various digital imaging products. Prior to those positions, he spent 16 years in various positions at Flextronics, ultimately managing engineering operations across eight locations in the U.S., Europe, and Asia, and leading a team of over 1200 engineers in the design and manufacture of optical, electrical, and mechanical systems and products. Singh started his career at Delta Hamlin Ltd., where he rose to lead the process and test engineering team.

Singh earned a BSEE (Electronics and Electrical Communications) from Panjab University. He has multiple issued and filed patents.

Alex Korzh, General Counsel

Alex Korzh joined Velodyne as General Counsel where he is responsible for all legal functions including intellectual property, contracts, employment and litigation. Alex has experience working on these issues with technology companies ranging in size from startups to Fortune 500 companies.

Prior to joining Velodyne, Alex was a commercial and intellectual property litigator at Hopkins & Carley in San Jose, CA. In that role, Alex litigated numerous patent, trademark, copyright, trade secret and commercial cases for technology companies in both state and federal courts leading to many successful resolutions through settlements and favorable Court rulings. Alex has also prosecuted patents for several technology companies and helped them implement and develop their patent and intellectual property strategies. He also has experience drafting and negotiating various commercial agreements.

Alex has an Electrical Engineering degree from Cal Poly San Luis Obispo and a J.D. from Santa Clara University School of Law.

All Velodyne LiDAR Employees will participate in Continuous Improvement while Proactively Satisfying the Requirements of the Customer.